OUR AUDIENCE

425 readers are smart, successful, and invest heavily in their family and communities. They enjoy traveling, dining out, architecture and design, gardening, fashion, and most of all, celebrating what makes the Eastside a top place to live. Throughout our media, we share stories and host events that highlight what makes the Eastside special, including highlighting the people who call the Eastside home.

240,000

Total Monthly Engagement

$2,900,000

Average HH Net Worth

$815,000

Average HH Income

$1.36 Mil

Average Home Value

42

Median Reader Age

Engaged

80%

Purchase an item after seeing it in 425

85%

Visit a website seen in an ad in 425

85%

Keep 425 for at least a month, with 40% keeping copies longer than a year

72%

Share/discuss 425 with friends and co-workers

Cultured

77%

Visit museums, events, or galleries

79%

Have children in the household

82%

Plan to donate to a charity event in the next 12 months

77%

Plan to travel three or more times in the next 12 months

23%

Are of international descent

52

Minutes spent with each issue, on average

Affluent

56%

Plan on home improvements in the next year

27%

Plan on remodeling in the next year

44%

Own a vacation residence or a second home

55%

Plan on joining a health club in the next year

69%

Plan to purchase home furnishings in the next year

93%

Dine in restaurants an average of 8 times per month

Our Partnerships

Distribution

    • QFC

    • Whole Foods

    • PCC Market

    • Uwajimaya

    • Fred Meyer

    • Safeway

    • Albertsons

    • Thriftway

    • Target

    • Bartell Drugs

    • Rite Aid

    • Walgreens

    • Haggen

    • Barnes & Noble

    • Elliott Bay Books

    • King County Library System

    • Mercer Island Bookstore

    • Hotel Bellevue

    • Hyatt Regency Bellevue

    • Heathman Hotel Kirkland

    • Springhill Suites by Marriott

    • Westin Bellevue

    • W Bellevue

    • Woodmark Hotel

    • Willows Lodge

    • Salish Lodge

    • Tulalip Resort

    • Courtyard Marriott Bellevue

    • Hilton of Issaquah

    • Holiday Inn Everett Inn at Port Gardner

    • Suncadia Resort

    • Embassy Suites

    • Bellevue Downtown Association

    • City of Issaquah

    • Arnold’s Appliance Molbaks

    • Pro Sports Club

    • Bellevue Club

    • Butler VIP Shuttle Service

    • Bellevue Chamber

    • Issaquah Chamber

    • Kirkland Chamber

    • Bothell Chamber

    • Redmond Chamber

    • Sammamish Chamber

Come partner with us.

Connect with a team member to discover how 425 can help your brand reach the most influential readers throughout the Eastside.

Statistical Resources: Visit Bellevue, 2021 425 magazine readership survey, King County Assessor’s Office, Office of Financial Management, Washington State Department of Revenue, US Census Bureau, Northwest Multiple Listing Services, Cities of Bellevue, Kirkland, Redmond, Issaquah, Sammamish, Woodinville, Bothell and Medina, US News.