PRINT ADVERTISING
120,500
Paid Readership
31,000
Subscribers
43,000
Newstand Retail
18,000
Hotels/Resorts
25,000
Airport/Terminals
3,500
Events
Based on 4-1 print magazine readership average.
OUR REACHED
Complete National Coverage of Northwest Travel enthusiasts.
Editorial content focusing on the following regions:
Washington
Oregon
Idaho
Montana
Alaska
British Columbia
Wyoming
PRINT RATES
Ask your sales representative about volume pricing.
| Ad Size | Rate |
|---|---|
| Two Page Spread | $9,500 |
| Full Page | $5,500 |
| 2/3 Page | $4,000 |
| 1/2 Page | $3,250 |
| 1/4 Page | $2,450 |
| Travel Planner | $850 |
| IFC (C2) | $6,250 |
| IBC (C3) | $5,850 |
| OBC(C4) | $6,350 |
| PG 1 | $6,000 |
| PG 2, 3 | $5,850 |
Custom print options available (Gatefold/Inserts)
Other premiums 20% surcharge.
Specific Placement Requests 15% surcharge.
All rates are net.
ACCEPTED AD FORMATS
High-resolution (300 DPI or higher) PDF, TIFF, or EPS files. A production charge of $85 per hour will be assessed to correct ads not received in the specified digital format.
SUBMITTING A PDF
Outline all fonts prior to creating the PDF.
Embed all component files (linked EPS and TIFF images).
Convert the ad to CMYK.
PRINT AD DESIGN
Talk to your sales representative for more information.
SUBMIT ARTWORK
E-mail: (10MB or less) production@premiermedia.net
Upload: to the Client Center (19MB or less - we recommend WeTransfer for anything larger)
CLIENT SERVICES
For questions regarding your advertisement please contact us at production@premiermedia.net or 425-646-1380.
Print Specs
ADVERTISING SPECIFICATIONS
Files that do not meet ad specifications may be modified at our discretion.
| Ad Size | Dimensions |
|---|---|
| Two page spread | 17 x 11.125 (Bleed) |
| 16.75 x 10.875 (Trim) | |
| 15.75 x 9.875 (Safe area) | |
| Full page | 8.625 x 11.125 (Bleed) |
| 8.375 x 10.875 (Trim) | |
| 7.375 x 9.875 (Safe area) | |
| 2/3 page | 4.7 x 9.75 |
| 1/2 page | 7.125 x 4.8 |
| 1/4 page | 3.56 x 4.8 |
Content Partner Program
Ask us about NW Travel content partnership opportunities, including a two-page spread for maximum impact.
Examples include a full-page, print-ready ad paired with a page of advertorial content that you provide, which our team will design to blend seamlessly with our editorial style.
Ask your representative for more details.
Northwest Travel Planner
Print & Digital Special Section
When readers of Northwest Travel & Life plan their vacations, they rely on our official Northwest Travel Planner. In fact, 88 percent plan their vacations within six months of ordering these guides. Now you can reach this audience of savvy travelers by making your destination’s Travel Guide available through our official Northwest Travel Planner.
Pricing & Format
Cost: $1,200
Duration of Promotion: 12 Months
Print Placement
1/9-pg as in special section, published in Northwest Travel & Life - Mar/Apr & Sep/Oct issues
Digital Placement
Exclusive web page listing on nwtravelmag.com
Placement in 2 Email Blasts dedicated to promoting Travel Planners (1 Spring, 1 Fall)
Rotating placement in NWTL weekly newsletters, featuring a new destination every week.
Lead Generation
Leads include name, mailing address, email address and demographic information.
MATERIALS
Due dates follow corresponding issue artwork deadlines. Mar/Apr | Sept/Oct
Travel Planner Cover Image
2.25”w x 2.5”h PDF
Files should be 300dpi CMYK .pdfs with all fonts and graphics embedded.
Do not include printers marks such as color bars or crop marks in your file output.
Convert all spot or PMS colors to CMYK.
Northwest Travel & Life cannot guarantee color matches.
Website Description
Brief descriptive blurb highlighting your destination. Will be uploaded to the online travel planner listing with your cover artwork. 40-50 words maximum
SUBMIT ARTWORK
E-mail: (10MB or less) production@premiermedia.net
Upload: to the Client Center (19MB or less - we recommend WeTransfer for anything larger)
PRINT & DIGITAL SPECIAL SECTION
Food Traveler
Travel consumers are hungry for amazing food and beverage experiences, and Northwest Travel & Life’s “Food Traveler” is the quintessential guide to the Northwest food and beverage scene. This summer, ignite your brand and region with enticing content in “Food Traveler,” reaching more than 100,000 paid readers of Northwest Travel & Life, 425 and South Sound magazines.
Expand your reach with an additional digital opportunity for a Sponsored ENews Post. Your content will be sent to 35,000+ email subscribers. The sooner you commit, the higher on the email your ad will run.
Pricing & Format
Double Page Spread - $8,000
FP Ad and one page sponsored content
Full Page Ad - $5,995
Sponsored ENews Post - $1,395*
*$995 when combined with a print ad
Includes photo, 50 words and a hyperlink
Materials
Ad Space: 5/5/25
Print Artwork Due: 5/16
E-News Content Due: 6/25/25
Print Materials
Advertorial Sponsored Content
350-400-word editorial copy. All copy submitted is subject to editing.
4-5 high-resolution images ( 300 dpi) representing what’s in the copy
Sponsored ENews Post (Scheduled for 7/5/25)
Headline: 7 words or fewer.
Body text: 50 words or fewer.
Image: Horizontal 600 x 400px (.jpeg, .png, or static GIF)
SUBMIT ARTWORK
E-mail: (10MB or less) production@premiermedia.net
Upload: to the Client Center (19MB or less - we recommend WeTransfer for anything larger)
PRINT & DIGITAL SPECIAL SECTION
Holiday Happenings
In the Northwest, the most wonderful time of the year is full of traditions, experiences, gifts, family, and friends. This Holiday season, spread the cheer of your brand reaching more than 100,000 paid readers of Northwest Travel & Life, 425 and South Sound magazines.
Expand your reach with an additional digital opportunity for a Sponsored ENews Post. Your content will be sent to 35,000+ email subscribers. The sooner you commit, the higher on the email your ad will run.
Pricing & Format
Double Page Spread - $8,000
FP Ad and one-page sponsored content
Full Page Ad - $5,995
Half Page Ad - $3,795
Sponsored ENews Post - $1,395*
*$995 when combined with a print ad
Includes photo, 50 words and a hyperlink
Materials
Ad Space: 9/8/25
Print Artwork Due: 9/19
E-News Content Due: 10/25/25
Print Materials
Advertorial Sponsored Content
350-400-word editorial copy. All copy submitted is subject to editing.
4-5 high-resolution images ( 300 dpi) representing what’s in the copy
Sponsored ENews Post (Scheduled 11/1/25)
Headline: 7 words or fewer.
Body text: 50 words or fewer.
Image: Horizontal 600 x 400px (.jpeg, .png, or static GIF)
SUBMIT ARTWORK
E-mail: (10MB or less) production@premiermedia.net
Upload: to the Client Center (19MB or less - we recommend WeTransfer for anything larger)
Come partner with us.
Connect with a team member to discover how Northwest Travel & Life can help your brand reach the most inspired readers across the PNW.