OUR AUDIENCE

Our readers are adventurous travelers who value responsible and sustainable exploration of the Pacific Northwest and surrounding regions. They are passionate about uncovering local history, cultural heritage, and hidden gems during weekend getaways and adventure trips. Always eager to stay informed, they seek out new destinations and travel experiences that align with their love for community, local cuisine, and unique travel.

184,000

Total Monthly Engagement

$220,000

Average HH Income

$986,200

Average Home Value

80%

Graduated College

53

Avg. Print Reader Age

37

Avg. Online Reader Age

TravelERs

83%

Readers were influenced by something they read in our magazine

84%

Took 4 or more 1-3 day trips

65%

Took 3 or more 4+ day trips

68%

Travel to the Sun during fall and winter

48%

Rent/own RV’s

ACTIVE & Cultured

95%

Dine out or shop while traveling

78%

Visited a Winery or Brewery

80%

Participate in water/winter sports

63%

Visit a museum or art gallery

53%

Went Camping or hiking

76%

Attend a live preformace

70%

Attend a drink or food event

affluent

  • Passionate to be in the know about the community and regional experiences.

  • Values responsible and sustainable travel.

  • Curious about local history and cultural heritage when traveling.

  • Wants to create more weekend getaways and adventure travel.

  • Cares about personal brand style and fashion.

  • Reads magazines, blogs monthly and 4-6 books a year.

  • Loves to support great causes and believes in being responsible.

  • Studies design trends, real estate and financial portfolio data every week.

  • Loves a good beer and/or glass of wine and boutique coffee houses.

  • Dreams and plans to think about second home.

Distribution

    • BC Ferries

    • Portland International Airport

    • SeaTac International Airport

    • Missoula Airport

    • Victoria Clipper

    • WA. State Ferries-San Juan Island

    • Seattle Cruise Ship Terminal

    • Northwest Event Show

    • Travel + Words Conference

    • Travel Tacoma

    • Bremerton National Airport

    • Boise Airport

    • Spokane International Airport

    • Spirit Mountain Casino

    • High Desert Museum

    • Silver Cloud Point Ruston

    • Sunnyslope wine region

    • Chrysalis Inn

    • Visitor Center Medford

    • Visitor Center Port Angeles

    • Visitor Center Gig Harbor

    • Visitor Center Medford

    • Visitor Center Redmond, Or

    • Visitor Center Tri-Cities

    • Visitor Center Willamette Valley

    • Visitor Center Yakima

    • Oregon Adventure Coast

    • Olympic Culinary Loop

    • Marcus Whitman Hotel

    • Fort Worden Hospitality

    • QFC

    • Whole Foods

    • PCC Market

    • Costco

    • Uwajimaya

    • Fred Meyer

    • Safeway

    • Albertsons

    • Thriftway

    • Target

    • Bartell Drugs

    • Rite Aid

    • Walgreens

    • Haggen

    • Barnes & Noble

    • Elliott Bay Books

    • King County Library System

    • Mercer Island Bookstore

Come partner with us.

Connect with a team member to discover how Northwest Travel & Life can help your brand reach the most inspired readers across the PNW.

Source: 2022 Reader Survey

Photo Credits from top down: Kari Medig- courtesy of Destination BC, Mt Bachelor, Montage Resort, Sun Valley Resort.