PRINT ADVERTISING
120,500
Paid Readership
31,000
Subscribers
43,000
Newstand Retail
18,000
Hotels/Resorts
25,000
Airport/Terminals
3,500
Events
Based on 4-1 print magazine readership average.
OUR REACH
Complete national coverage of Southwest travel destinations.
Editorial content focusing on the following regions:
Arizona
Southern California
Colorado
New Mexico
Nevada
Texas
Utah
Curated Destinations Throughout Mexico
Inaugural Rate Card!
PRINT RATES
Ask your sales representative about volume pricing.
| Ad Size | Rate |
|---|---|
| Two Page Spread | $9,500 |
| Full Page | $5,500 |
| 2/3 Page | $4,000 |
| 1/2 Page | $3,250 |
| 1/4 Page | $2,450 |
| Travel Planner | $850 |
| IFC (C2) | $6,250 |
| IBC (C3) | $5,850 |
| OBC(C4) | $6,350 |
| PG 1 | $6,000 |
| PG 2, 3 | $5,850 |
Custom print options available (Gatefold/Inserts)
Other premiums 20% surcharge.
Specific Placement Requests 15% surcharge.
All rates are net.
ACCEPTED AD FORMATS
High-resolution (300 DPI or higher) PDF, TIFF, or EPS files. A production charge of $85 per hour will be assessed to correct ads not received in the specified digital format.
SUBMITTING A PDF
Outline all fonts prior to creating the PDF.
Embed all component files (linked EPS and TIFF images).
Convert the ad to CMYK.
PRINT AD DESIGN
Talk to your sales representative for more information.
SUBMIT ARTWORK
E-mail: (10MB or less) production@premiermedia.net
Upload: to the Client Center (19MB or less - we recommend WeTransfer for anything larger)
CLIENT SERVICES
For questions regarding your advertisement please contact us at production@premiermedia.net or 425-646-1380.
Print Specs
ADVERTISING SPECIFICATIONS
Files that do not meet ad specifications may be modified at our discretion.
| Ad Size | Dimensions |
|---|---|
| Two page spread | 17 x 11.125 (Bleed) |
| 16.75 x 10.875 (Trim) | |
| 15.75 x 9.875 (Safe area) | |
| Full page | 8.625 x 11.125 (Bleed) |
| 8.375 x 10.875 (Trim) | |
| 7.375 x 9.875 (Safe area) | |
| 2/3 page | 4.7 x 9.75 |
| 1/2 page | 7.125 x 4.8 |
| 1/4 page | 3.5 x 4.8 |
| Travel Planner | 2.25 x 2.5 |
Limited Time Offer
FOUNDERS PACKAGE
An exclusive opportunity to establish your brand as a key supporter from the very beginning.
INCLUDES:
Participation in our Advisory Board - Help shape the magazine’s vision while gaining direct industry influence.
50 Free Copies per issue
Earned Media Content Story- A 3-page editorial story showcasing your destination.
Full page ad placement for 8 issues - Featured in 8 consecutive issues for maximum exposure.
Two Digital Content Packages - Extend your reach beyond print.
Digital Website Banners
Newsletter Sponsored Post
Social Media Sponsored Post
TOTAL VALUE: $40,000
FOUNDERS PACKAGE: $25,000
Southwest Travel Planner
Print & Digital Special Section
When readers of Southwest Travel & Life plan their vacations, they rely on our official Southwest Travel Planner. In fact, 88 percent plan their vacations within six months of ordering these guides. Now you can reach this audience of savvy travelers by making your destination’s Travel Guide available through our official Southwest Travel Planner.
Pricing & Format
Cost: $1,200
Duration of Promotion: 12 Months
Print Placement
1/9-pg as in special section, published in Southwest Travel & Life - Mar/Apr & Sep/Oct issues
Digital Placement
Exclusive web page listing on swtravelandlife.com
Placement in 2 Email Blasts dedicated to promoting Travel Planners (1 Spring, 1 Fall)
Rotating placement in SWTL weekly newsletters, featuring a new destination every week.
Lead Generation
Leads include name, mailing address, email address and demographic information.
MATERIALS
Due dates follow corresponding issue artwork deadlines. Mar/Apr | Sept/Oct
Travel Planner Cover Image
2.25”w x 2.5”h PDF
Files should be 300dpi CMYK .pdfs with all fonts and graphics embedded.
Do not include printers marks such as color bars or crop marks in your file output.
Convert all spot or PMS colors to CMYK.
Southwest Travel & Life cannot guarantee color matches.
Website Description
Brief descriptive blurb highlighting your destination. Will be uploaded to the online travel planner listing with your cover artwork. 40-50 words maximum
SUBMIT ARTWORK
E-mail: (10MB or less) production@premiermedia.net
Upload: to the Client Center (19MB or less - we recommend WeTransfer for anything larger)
Content Partner Program
Ask us about SW Travel content partnership opportunities, including a two-page spread for maximum impact.
Examples include a full-page, print-ready ad paired with a page of advertorial content that you provide, which our team will design to blend seamlessly with our editorial style.
Ask your representative for more details.
Come partner with us.
Connect with a team member to discover how Southwest Travel & Life can help your brand reach the most inspired readers across the Southwest.